This focus area revolves around the modern health and lifestyle of society. The Institute aims to make the public aware and responsible in this sphere so that they question their lifestyle and eating habits before inclining towards and adopting any new trend that surfaces in the market. It also aims to have an idea about the entrenchment of packed food in Indian markets, and the awareness of the people while purchasing or adopting any eating and lifestyle habit. The institute aims to make modern society aware of its responsibilities through high-quality research and engagement with the agencies and institutions in both public & private sectors. The and by forming a discourse around it to enhance public awareness, informed dialogue and a common understanding of the ill effects and diseases that can happen when people don’t ask #packetkeandarkyahai.