Portrayal of Women in Media: A Case Study of Prime Time Shows in News Channel


Gender is socially constructed and culturally determined and associated with both men and women gender. It is the societal meaning assigned to male and female. Each society emphasizes particular roles that each sex should play, although there is wide latitude in acceptable behaviors for each gender. Whereas sex refers to physiological denotation- biology, hormones, chromosomes and gender connotes the social and historical construction of masculine and feminine roles, behaviors, attributes, ideologies etc. Gender refers to the roles and responsibilities of women and men that are created in our families, our societies and our culture. The subject of empowerment of women has become a burning issue all over the world including India since last few decades. Many agencies of United Nations in their reports have emphasized that gender issue is to be given utmost priority. It is said that women now cannot be asked to wait for any more for equality. "Women1, particularly in India, face various kinds of gender discrimination. It is notwithstanding the fact that under the Constitution, women enjoy a unique status of equality with men. In reality, however, they have to go a long way to achieve this," a bench of Justices AK Sikri and Abhay Manohar Sapre said.